Reel Eats

Reel Eats turns the recipe videos you love into a ready-to-shop grocery basket. See a recipe on TikTok or Instagram? Paste the link into Reel Eats and watch it become real food. Our AI reads the video, pulls out every ingredient with the right quantities, works out the calories and macros, and matches each item to real products at your supermarket — then builds a Click & Collect basket you can order in a couple of taps. HOW IT WORKS 1. Paste a TikTok or Instagram recipe link 2. Reel Eats pulls out the ingredients, method and macros 3. We match everything to products at your supermarket 4. Review your basket, swap anything out of stock, and send it to your cart WHAT YOU GET • Paste any recipe video and get a full ingredient list plus calories and macros • An automatic supermarket basket for Click & Collect (Woolworths and Coles) • Smart substitute suggestions when something is out of stock • Live diet swaps — vegetarian, pescatarian, leaner or bulk — that rewrite the recipe and recalculate the macros • Change the servings and every quantity scales with it • Save your favourite recipes and re-order in seconds • Track the macros of the meals you cook • A pantry list so you never re-buy staples you already have YOUR ACCOUNT STAYS YOURS You shop with your own supermarket account, on the store's own secure website inside the app — we never see or store your password. There is always a review step before anything is ordered, so you are always in control. From reel to real. Cook what you scroll. Reel Eats works with Woolworths and Coles for Click & Collect in Australia.