Ads Manager Suit

Campaign Decision Tree Studio is a local decision-planning workspace for founders, consultants, agencies, creators, and small marketing teams. Plan campaigns on your own terms: define KPI decision gates, log results you enter manually, compare pass/fail outcomes, choose next-step actions, and export plain-text decision reports—all on your device. This app does not connect to advertising accounts, does not run live ads, and does not sync with external ad platforms. Every metric, gate, and note is data you add for structured decision-making. Plan campaigns with clarity Create and manage campaigns with objectives, channel groups, status, priority, budget, and performance fields. Track spend, revenue, impressions, clicks, conversions, and leads. View calculated metrics including ROAS, CTR, CPA, conversion rate, lead rate, and budget usage. Sort and filter by status, priority, objective, or channel, and open a detailed campaign view with KPI summary, decision clarity score, linked gates, log history, and recommended next steps. Build KPI decision gates Design decision gates for metrics such as ROAS, CPA, CTR, CPC, CPM, spend, revenue, conversion rate, lead rate, and budget usage. Set operators (above, below, at least, at most, equal to) and threshold values. Define what to do if a gate passes or fails, add review notes, and preview rules in plain language—for example, “If ROAS is at least 2.50, continue this campaign.” Gate quality checklist and gate score help you build complete, review-ready rules. Log performance over time Record KPI logs linked to campaigns and gates. Capture spend, revenue, and engagement metrics, plus decision mood and performance mood. Add observations and decision notes for each checkpoint. Diagnostics highlight pass/fail patterns and missing data so you can update gates and actions with confidence. Decision dashboard and signals The Tree tab summarizes active campaigns, gate counts, average ROAS, and open actions. Decision Snapshot highlights clearest paths, failed gates, missing logs, and overdue actions. Decision Path Signals use local, rule-based logic on your data to suggest continue, pause for review, adjust budget, refresh creative, or add logs—with priority, trigger metric, and suggested next step. Next-step action board Turn decisions into tasks: continue campaign, adjust budget, refresh creative, improve CTR/CPA/ROAS, add KPI log, update gate, or prepare report. Set priority, status, due date, and expected impact. Smart Local Decision Review summarizes clearest campaigns, gates needing attention, and recommended actions. Charts visualize clarity scores, gate status, actions, spend vs revenue, and more. Reports and workspace settings Export a plain-text decision report (campaigns, gates, logs, actions) and share via the system share sheet. Adjust workspace name, currency display, default date range, and default ROAS/CPA gate thresholds. Reset sample data to explore the app, or delete all data to start fresh. Privacy and how the app works Campaigns, decision gates, KPI logs, and next-step actions are stored locally on your device using on-device storage. The app does not require an account or sign-in. Decision clarity scores, gate evaluation, and recommendations are calculated on-device from the information you enter. No in-app purchases, subscriptions, or paid tiers. Who it’s for Planning launch, retention, lead-gen, or revenue campaigns before or alongside your own tools Documenting why you continued, paused, or changed direction Teaching teams a consistent KPI gate workflow without tying to a specific ad network Campaign Decision Tree Studio is your manual decision tree and KPI gate notebook—organized, scorable, and ready for review.