CPM CPC Calculator: Ad Metrics

The fast, ad-free calculator for advertising and media professionals. Work out CPM, CPC, eCPM, CTR, CPA, CPI, VTR and ad revenue in seconds, without spreadsheets or formulas. Built by AdTagMacros for ad ops managers, media buyers, performance marketers, app developers, bloggers and publishers who need accurate numbers on the go. AD REVENUE & COST CALCULATORS • CPM Calculator – cost per thousand impressions • CPC Calculator – cost per click • CTR Calculator – click-through rate • eCPM Calculator – effective cost per mille • CPA Calculator – cost per action / conversion • CPI Calculator – cost per install • Revenue Calculator – total earnings from impressions and CPM rate • Website Earnings Estimator – page views × CTR × CPC CONVERTERS • CPC from CPM – find the CPC of a CPM traffic buy • CPM from CPC – compare CPC campaigns on a CPM basis VIDEO AD METRICS • CPCV – cost per completed view • Completed Views – how many views your budget buys • VTR – view-through rate • Impressions to Serve – impressions needed to hit a completed-view goal EXTRA TOOLS • Percentage Calculator – percent of, what percent, and more • Built-in standard calculator MADE FOR DAILY WORK • Every formula shown on screen, so you can check the math • Copy results with one tap • Calculation history with search (Pro) • Choose your currency symbol and decimal places • Light and Dark Mode • No ads, ever WHO IT'S FOR • Media buyers planning campaign budgets • Ad ops teams checking delivery and pricing • Publishers, bloggers and app developers estimating ad earnings • Agencies preparing proposals and media plans • Students learning digital marketing GO PRO – ONE-TIME PURCHASE Start free with a set of free calculations. Upgrade to Pro with a single Lifetime purchase to unlock: • Unlimited calculations on every calculator • All premium features • Detailed calculation history No subscription and no renewals. Pay once, keep it forever. Questions or feature ideas? Tap Contact Support in Settings. We read every message. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/