WhatTheTruck!

Street food is not a restaurant. You get one pitch, one service, and one shot at guessing how much to bring. What The Truck! is built for that. ORDER AHEAD, EVEN ON FESTIVAL 2G Every gig gets its own fast storefront. Customers browse the menu, add extras, pick a collection slot and pay before they arrive. You get an orderly queue instead of a crowd. MENUS AND RECIPES THAT KNOW THEIR COSTS Build menus, option groups and add-ons once, then reuse them anywhere. Track ingredients and recipe costs so the margin on every item is visible before you price it. GIGS AND SCHEDULING Recurring events, automatic go-live, collection slots, and location plus live weather for every pitch. Set up a season in an afternoon. BRING WHAT YOU NEED Demand forecasting per event tells you what to prep and what to load. A live burn-down keeps the kitchen ahead of the queue, and tells you the moment an item needs taking off. SELL ON THE PITCH Take walk-up payments on the device, print to your kitchen and counter printers, and keep serving when the signal drops. Orders sync themselves when you are back. KNOW WHERE THE MONEY WENT Revenue, cost of goods and profit for every gig and every channel. Repeat-customer analytics, comparisons against your own history, and a CSV your accountant will accept without complaint. MARKETING WITHOUT AN AGENCY Customer lists, email and SMS campaigns, loyalty stamps, vouchers and review requests, all built from the order data you are already creating. ASK IN PLAIN ENGLISH "86 the halloumi at Camden." "How were Saturday's takings?" The command bar works out what you meant, shows you exactly what it is about to do, and waits for you to confirm. WHO IT IS FOR Food vans, trailers, market stalls, festival traders, pop-ups and small catering outfits. One van or ten. Made for the people who feed the crowd.