FORMA: AI Coach + Nutrition

Most fitness apps are trackers. They wait for you to log something. FORMA is a coach. It builds your plan, watches what you actually do, and adapts. Most AI fitness apps are chatbots. They talk. FORMA acts. Tell Max your week got heavy — the plan changes. Tell Max your energy is low — today's session shifts. WHAT FORMA DOES Builds a personalized training program from your goals, experience, equipment, and the time you actually have. Logs your meals from a photo. Snap your plate for a calorie and macro estimate, scan a barcode for packaged food, or snap the nutrition label for exact numbers. No food database to scroll. Checks in on your recovery. A quick daily self-report — energy, soreness, sleep — and Max reads today's session against it. Adapts when life moves. Travel, kids sick, low-energy week — tell Max and the plan shifts. HOW IT WORKS Every day you get a briefing — today's session, your macros, where your recovery is. You log what you actually did. Max sees it. Tomorrow's plan reflects it. Chat with Max anytime. "Swap squats for hinges this week." Done. "Appetite is low — adjust my protein target." Done. "Show me my Week 1 plan." Done. Max isn't a chatbot pretending to be a coach. Max is a coaching engine that can actually change your plan, because the plan and the chat live in the same app. WHAT MAKES IT DIFFERENT A real coach behind the AI. Max is human-supervised by Phil, a certified personal trainer. The engine doesn't operate in a vacuum; coaching decisions reflect a real philosophy. Real numbers, not estimates. Your workout summary shows what you actually did — sets, volume, and genuine PRs. No speculative projections dressed up as progress. Photo-based nutrition. Snap your meal, get an estimate. Accurate enough to coach by, fast enough that you'll actually use it. Offline-first. Training works even when the gym wifi doesn't. WHO IT'S FOR People who want a coach, not a logger. People who've tried trackers and bounced because nothing actually changed. People who want their training to honor their actual energy on the day. People who care about keeping muscle — whether you're cutting, recomping, on a GLP-1 medication, or just trying to age well. GETTING STARTED Walk through onboarding once. Max builds your Week 1 immediately. Start training. The plan adapts from day one. — FORMA is built by Forem Labs in Georgia. Founded by a personal trainer who got tired of his clients buying fitness apps that didn't actually coach them. Max is the coach he wished he could clone. Privacy: foremlabs.ai/privacy Support: foremlabs.ai/support Built for iPhone.