MeMA Gallery

Welcome to MeMA Gallery, the genesis of a true Hub of Artisan Intelligence that transcends and redefines the concept of the traditional beauty salon. Founded by the synergistic duo of Roby (Hair Architecture with a background in the Vidal Sassoon Academy) and Ilary (Face Artist and gazes), the project is based on a unique core principle in the professional market: Subtraction. Eliminating visual noise and artificial excess to bring out the pure, geometric, and authentic essence of the individual. "Subtraction: when matter liberates the soul. We don't add artificial layers, but rather shape the geometric lines and natural volumes so that each person recognizes themselves and rediscovers their uniqueness." THE FOUNDERS' TECHNICAL SYNERGY The value of MeMA is expressed in the simultaneous convergence of two engineered arts: Roby (Hair Architecture): Applies the rigid, millimetric, and sartorial rules of Sassoon geometry. The haircut ceases to be a trendy commercial service and becomes a structural study of the natural hairline. Ilary (Face Design & Gaze): Specializing in morphological and chromatic balance, she designs, maps, and defines the arches like a work of facial architecture, sartorially integrating makeup into the hairline. URBAN REDEVELOPMENT, CULTURE, AND METHOD MeMA's strategic vision transcends commercial boundaries to embrace a strong territorial objective, transforming the physical space into an open gallery/construction site. MeMA becomes a cultural hub through material and educational workshops (such as the 01 | PIGMENTO program), where clients are not passive consumers but active participants in learning the artisanal logic of self-care. Each phase of the Hub experience is strictly codified and engineered to maintain an absolute quality standard while maintaining complete operational autonomy for the founders, optimizing time and emotional energy.